Multiple Feed for Google Shopping from Shopify for Free

Want to put your products in front of millions of interested customers on Google? The goal is to master the Google Shopping XML feed, which is the foundation of your Google Merchant Center presence. This blog post will simplify the process and answer your burning questions, taking you through the effective creation, listing, and management of product data.

What is a Google Shopping XML Feed?

A Google Shopping XML feed is essentially a structured file containing detailed product information that you want to advertise on Google Shopping. Imagine it as a digital spreadsheet that Google can interpret. This file, usually in XML (Extensible Markup Language) format, lets you to enter attributes such as product name, description, price, availability, and unique IDs for each item in your inventory.

Why is it important? Google uses your XML feed to construct your Shopping advertising. Accurate and complete data guarantees that your products are seen by the proper customers when they search for relevant terms.

How Do I Create a Google Product Feed?

Creating a Google product feed may be intimidating, but here is a description of the important steps.

• Manual Creation (Tab-Delimited Files or Google Sheets): Ideal for one-time uploads or modest inventories. Your product information will be manually entered into a text document or Google Sheet.
• XML File Creation: For larger and frequently updated inventories, creating an XML file is more efficient. You’ll need to adhere to Google’s specific XML format.
• E-commerce Platform Integration: Platforms like Shopify, WooCommerce, and others often offer built-in integrations or apps that automatically generate and update your feed.
• Third-Party Feed Management Tools: These tools provide advanced features for optimization, error checking, and managing complex feeds.

Gather Your Product Data: Collect all the necessary information for each product you want to list. This includes:

• id (Unique product identifier)
• title (Descriptive product name)
• description (Detailed product description)
• link (URL to your product page)
• image_link (URL of the main product image)
• price (Product price with currency)
• availability (e.g., “in stock,” “out of stock,” “preorder”)
• brand (Manufacturer’s brand)
• gtin (Global Trade Item Number – e.g., UPC, EAN, ISBN) – often required
• mpn (Manufacturer Part Number) – often required if GTIN is not available
• condition (e.g., “new,” “used,” “refurbished”)
• shipping (Shipping costs and delivery locations) – can also be configured in Merchant Center
• tax (Tax rules for different regions) – can also be configured in Merchant Center

Optional Attributes: These can help improve your ad performance and include:

• additional_image_link
• sale_price
• product_type
• google_product_category (Use Google’s predefined categories)
• color
• size
• material
• pattern
• gender
• age_group
• and many more.

How Do I Add Products from Shopify to Google Merchant Center?

Shopify offers seamless integration with Google Merchant Center, making it easier to list your products. Here are the common methods:

1. Using the Official Google & YouTube App: This is the recommended method. The app allows you to:
   • Sync your Shopify product catalog automatically with Merchant Center.
   • Manage your Google Shopping campaigns directly from Shopify.
   • Track performance and insights.
   • Set up free product listings.
   Steps:
   • Install the “Google & YouTube” app from the Shopify App Store.
   • Connect your Google Merchant Center account to the app.
   • Configure your product feed settings (target country, language, etc.).
   • The app will automatically create and update your product feed in Merchant Center.
2. Using Third-Party Shopify Apps: Several other apps in the Shopify App Store offer Google Shopping integration with varying features and functionalities. Explore these options if the official app doesn’t meet your specific needs.
3. Manual Feed Creation (Less Common): While possible, manually creating and uploading a feed from your Shopify product data is less efficient and prone to errors. It’s generally recommended to use the integration options.

Create an xml page in shopify: A Step-by-Step Guide

Liquid can be effectively used to create XML feeds, especially when combined with a data source. Here’s a general approach.

Create a New Liquid Template

01. Edit the Page Template:

• Go to Online Store > Themes.
• Menu button > Edit code.

02. Edit the Page Template:

• Go to Add new template > Page.

• Go to Select > Liquid
• Done.

03. Write the Liquid Code:

• Past the Code  

Google merchant center xml feed example

• Change the product handle for the collection you want to create
• And Save

Create a Static Page

04. Create Page:

• Go to Online Store > Pages.
• Click Add page.

• Click Add page.
• Give your page a title (e.g., “Smart TVs”).

In the Theme template dropdown, select your newly created template

• Save the page.
• View It

XML feed URL is Ready

How to Create a Google Merchant Feed?

Creating a Google Merchant Feed essentially involves the same steps outlined in the “How Do I Create a Google Product Feed?” section. To reiterate the key actions:

1. Plan Your Feed: Determine the scope of your feed (which products to include, target country, etc.).
2. Gather Product Data: Collect all the required and relevant attributes for your products.
3. Choose a Creation Method: Select the method that best suits your inventory size and technical capabilities (manual, XML, e-commerce platform integration, or feed management tool).
4. Format Your Data: Ensure your data adheres to Google’s specifications for the chosen format.
5. Upload to Google Merchant Center: Use one of the available upload methods within your Merchant Center account.
6. Monitor and Optimize: Regularly review the diagnostics in Merchant Center and optimize your feed data for better performance.

In Conclusion:

Mastering the Google Shopping XML feed is a crucial step towards unlocking the potential of Google Shopping for your business. By understanding the process of creating, listing, and managing your product data effectively, you can reach a wider audience, drive more traffic to your website, and ultimately boost your sales. Take the time to familiarize yourself with Google’s requirements and explore the various tools and integrations available to streamline the process. Good luck!